Arnold House School
We were asked by Arnold House Schools head of Art & Design to come in and teach the fundamentals of Branding.
Trickier than you might think when the audience are all 11 years old. We decided to play on their entrepreneurial spirit and base the day around creating a business which would need a brand. They all knew what they wanted to be when they grew up, which was a great starting point. We took this as a starting point and worked towards creating an identity for this new business.
First up they had to learn the basics of typography and layout, which was played out by taking on a letterform each and aiming to redraw it, then all coming together to create the signage for the exhibition that the parents would be coming to the next week.
The results were fantastic and the kids all loved it. We even had teachers from other departments come along to the exhibition because it’s all they had been talking about for the last week!